At Boone, we specialise in saltwater sportfishing lures and accessories. Our products are developed in Florida, the home base of US gamefishing. Boone products are high quality and respected by gameboat captains worldwide.

Boone Bait Company has been producing lures for more than 60 years. We hold the distinction of being the first lure company to produce soft plastic baits and Boone lures hold many fish record captures.

Our lures are available in more than 65 countries. No other saltwater lure company has the reputation or the success that Boone has earned. This success has come through our philosophy of producing value-for-money fish-catching lures based on innovative designs.

We produce massive numbers of lures each year. This volume enables us to source raw materials in bulk quantities at very competitive prices to produce products at realistic prices. Any angler buying a Boone lure will be pleasantly surprised by the great value.

No charter boat captain worth his salt leaves shore without a selection of Boone lures, birds and teasers. If you're a recreational angler then do as the charter boat captains do and increase your success with Boone lures. Quite simply, either it's a Boone, or it's an imitation.


Do you need help selecting fishing tackle? Check out our Buying Guides that provide excellent advice on choosing the best tackle for your specific fishing needs.

These comprehensive guides ensure that you are always equipped with the correct fishing tackle on all of your holidays and fishing adventures.

From hooks, sinkers and baitcaster reels, to spinning rods, and electric motors - we’ve got it all covered!

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We’re keen anglers at Jarvis Walker just like you! As you’d expect, we love targeting all types of fish species using a variety of different fishing techniques.

For your convenience, we’ve compiled a library of expert fishing advice on the best fishing techniques, strategies, knots, and rigs, so take some time out to read an article or watch an instructional video.

Our extensive list of fishing tips covers a broad spectrum of fish species, habitats and techniques. We also cater to a variety of fishing experience levels with beginner and intermediate advice as well as advanced technique-specific tips.

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